Marketing Manager

Job Description

At Careem we are led by a powerful purpose to simplify and improve lives in the Middle East, North Africa and Pakistan. We're pioneering the development of innovative services to aid the mobility of people, the mobility of things and the mobility of money.
We're in the driving seat as we help to define how technology will shape progress in some of the fastest-growing countries in the world. Our teams are building tech to meet the needs of the future in areas including data and AI, e-commerce, technology-enabled logistics, maps, identity, and fintech.
We're well placed to solve complex and meaningful challenges at scale, with deep tech expertise, strong regulatory relationships, a local presence, and increasingly specialised global teams which are structured to operate as autonomous start-ups. Our team of over 400 engineers and developers are empowered to develop cutting-edge technology every day.
Careem was established in July 2012, became a wholly-owned subsidiary of Uber Technologies, Inc. in January 2020, and today operates in over 100 cities across 12 countries.
About the team:
The purpose of the Marketing Manager role is to lead the Brand and creative Marketing initiative within Kuwait.. Understanding what activities increase our revenues, and building a strategy with deep insights into what works and doesn't work for Kuwait. This role requires a high level of market understanding and requires a diverse skill set across multiple areas, including social media marketing, PR, event planning, strategic and conceptual thinking, content creation, and relationship management.
What you'll do:

• Build a country marketing plan that includes brand campaigns and partnerships to increase brand awareness and meet monthly targets.
• Identify and build relationships with prominent influencers and thought leaders in our space.
• Collaborate with commercial team, management and other marketing colleagues, & aligning our department, team & individual goals.
• Deliver great experience to our partners when working with our organization by representing our brand and being our partners liaison internally.
• Forecast, measure and report results on various projects, including co-created and/or co-branded content promotions incl. event partnerships.
• Attend relevant events to evangelize the company mission and find like minded individuals and companies to align with on future initiatives.
• Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
• Collaborate cross-functionally with product management, communications, PR, creative teams, digital, care, social media and marketing cross-markets collaboration.
• Come up with new ideas and initiatives to raise brand awareness across our different channels.
• Ensure all posts and communication are within the brand guidelines.
• Explore ways to further promote our brand with different stakeholders/partners.
• Conduct continuous surveys and focus groups to understand user behaviour.
• Oversee creative direction for campaigns and marketing activities.
• Support social media team with direction to set quarterly and monthly social media plans.
• Maintain knowledge of the geographical area of responsibility, especially major announcements, and monitor competition activities closely.

What you'll need:
The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: being bold, focused, agile and collaborative. Additional qualifications include:

• 6+ years experience with at least 2 of them working as a marketing manager in Kuwait.
• Ability to build a strong marketing strategy, including customer profiling, content marketing and funnel metrics.
• Ability to put together a fully-fledged targeted marketing campaign and analyze ROI.
• Ability to derive insights from numbers and take actions accordingly.
• Ability to manage all aspects of a marketing plan including financials.
• Ability to delegate to, motivate and develop a team of direct reports.
• Self-starter, proactive, ability to own a task from A to Z by him/herself.
• Humble with a positive attitude, ability to be hands-on and step up when required.
• Good command of the English and Arabic languages, both speaking and writing
• International and start up experience would be desired.
• Experience handling marketing budgets and forecasting/reporting results.
• Good technical proficiency, great communication skills and a competent computer user
• Educated to BS/MS level (or equivalent) within a subject relevant to the position such as Marketing.

Where you'll be:
We're open for Kuwait.
What we'll provide you
In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this. As a Careem colleague you will be able to:

• Be part of a Remote-First organisation
• Work from any country in the world for 60 days a year
• Use Unlimited Vacation days throughout the year
• Access fitness reimbursements for health activities including: gym, health club and training classes.
• Work and learn from great minds
• Create impact in a region with untapped potential
• Explore new opportunities to learn and grow every day

Job Details

Employment Types:

Full time

Industry:

Banking / Accounting / Financial Services

Function:

Digital Marketing , Public Relations , Marketing Research & Analysis

Roles:

Social Media Marketing Manager , Marketing Manager

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