Executive Content

7 سبتمبر، 2022

0 7 دقيقة واحدة

Executive Content

الوصف الوظيفي

ROLE PURPOSE:

Purpose:

End to end Management of the content creation of B&Q ecommerce website portfolio

Job Description:

• The job holder plays a critical role in helping the firm create interactive and written content that add value to the thousands of products sold online

• Work closely with the SEO Specialist to produce quality content that will not only appear in search engines, but drive traffic to the site, and convert into sales.

• The role will be responsible for the creation, optimization and execution of the naming convention as well as the creation of the content itself (Product titles, descriptions, unique selling points). Overtime the role will evolve into team leader and will encompass broader responsibilities such as blog article creation and will ultimately lead a team of content creators.

• As a member of the centre of service, the role will also build the content creation processes, SLAs and reporting structure.

• The role will also assist the performance marketing team into content creation (Captions, Push notifications, email headlines)

• When required, produce more general (site-wide) customer information such as FAQs, Product Descriptions, About Us, Terms of Use, Privacy Policy, Help Pages, Projects Articles, Newsletters, etc…).

KEY ROLE SPECIFIC ACCOUNTABILITIES:

 Create content description for B&Q Ecom websites

 Create the Content creation process (briefing document, SLA etc..)

 Create naming conventions

 Drive a team of external content writers (for blogs)

 Assist the performance marketing team

 Reporting Structure

 Building strong relationship with internal teams. Excellent communicator within internal team to support correct timely execution

المهارات

Minimum Requirements,Experience and Knowledge:

 3-4 Years’ experience in Ecommerce Content Creation & Bachelor's degree/certification, in Arabic and English, communications, journalism, marketing or a related field. Minimum of 3 years of experience as content writer preferably within an eCommerce organization.

 Excellent Arabic and English skills (speaking, writing and reading).

 Strong copywriting skills gained in a web environment, high standard of written English.

 Sensitivity to Home improvement/Home living/household products

 Strong copywriting skills in a web environment, with a high standard of Arabic and understanding of SEO guidelines.