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Product Marketing Manager
Product Marketing Manager
- A key role for the go-to-market team. Works collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success.
- Messaging: Develop product positioning and messaging that differentiates the product in the market.
- Content: Owns and ensure the creation of content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements) to articulate the benefits of the product to the world.
- Sales enablement: Partner with the Product Management team to communicate the product's value proposition to the sales team. Develop the sales tools and training that support the selling process of the product. Assist sales on calls when appropriate to provide deeper dives into the product.
- Product launch: Plan the launch of new related products and releases and manage the cross-functional implementation of the plan.
- Customer Intelligence: Be the expert on buyers of the product, how they buy, and their buying criteria.
- Market/Competitor Intelligence: Be the expert on the competition. Follow and analyze market trends to position the product and identify new required capabilities.
Skills
- MUST have exceptional written and verbal communication skills
- MUST have experience with Mailchimp and Google Adwords
- Experience in a B2B/ Saas company is a must
- Bachelor’s degree in Marketing, Communications, or a technical discipline; MBA desirable
- Experience in data analysis is highly preferred
