Director Advertising
Job Description
Job Description :
- Assume primary responsibility for structuring and executing major operational initiatives: developing work plans, gathering and synthesizing relevant data, leading analyses, and developing final recommendations.
- Work with media planners to interrogate client briefs, by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way.
- Define annual sales targets, associated operating plan and feedback into the annual company plan.
- Monitor sales targets, assess any variance and propose corrective actions to meet company goals.
- Direct the strategic development of creative work, presenting and selling this effectively to clients.
- Ensure the profitability and growth of client accounts.
- Identify, develop and convert new business opportunities with existing and future clients.
- Manage work, performance and professional development of team members.
- Report key financial and team data to senior leaders.
- Maintain a detailed awareness of relevant market trends affecting accounts, and developments in the wider advertising and communications industry.
- Manage day-to-day advertising operation and ad serving process.
- Develop annual advertising calendar jointly with the product team and identify key events.
- Establish a weekly and monthly reporting system for all campaigns performance.
- Identify key target clients and define collaboration strategy.
- Work closely with product and content team to identify new and creative idea for monetization.
Job Details
Employment Types:
Full time
Industry:
Telecom
Function:
Advertising / Entertainment / Media
Skills:
Director Advertising
