Head – Corporate Marketing

Job Description

JOB DESCRIPTION
Brand Management
.Managing the corporate communications and mediums including social
.Managing CSR communication along with CSR team
.Co-ordination with all external parties as a group representative – Malls, Media Agencies, Press, Government Bodies
.Managing all media and mall deals post negotiation by key leadership
.Co-ordinating with all the GMs and brand marketing for group events, activations
.Managing the central team members
.Managing the personal branding for key leadership
.Integrated communication strategy for enhancing brand equity and brand preference.
.Efficient media management and planning for optimum utilization of resources.
.Manage and coordinate all marketing, advertising and promotional staff and activities.
.Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
.Formulating business plans for overall development and accomplishment of top and bottom-line profitability.
.Develop brand's/s positioning strategy in line with the Brand objectives.
.Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories.
.Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.
.Work with the brand principal and internal stake holders, to both educate about the market and the brand, to help achieving the objective of building the brand.
.Put strategies and action plans to build and fix database and be the custodian for implementation.
Promotions & Events:
.Recommend Brand/store promotions in consultation with brand custodians.
.Ensure that all communication material required for the promotions is developed / designed and sent to the territories within the time frame specified, and with the required approvals, allowing adequate time in case changes to be adopted.
.Recommend events specific to brand / product category / season.
.Forecast along with brand custodians the increase in footfall sales during the promotions hence come up with an ROI.
In-store / Outdoor Media Planning
.Ensure that the entire out-door media facilities are at the prime locations to attract customers (billboards / hoardings).
.Ensure time frame and seasonality peaks are met.
.Get preferential rates based on group's economy of scale and tactical negotiations.
.Ensure that the outdoor media communication is replaced regularly with images and captions.
.Co-coordinate with the territories and the brand principles as necessary on the media advertising.
.Ensure consistency in the brand image.
.Provide innovative solutions and proposals for new POS materials for stores/Brand.
Budgeting & Planning:
.Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories / brands with the break up in terms of season, campaign, media etc.
.Prepare annual marketing calendar and Product specification catalogs.
.Review the budgets and make recommendations to the management as deemed necessary.
.Report on the utilization of the Budgets periodically.
.Ensure budget is effectively and efficiently utilized.
Media Groups Management:
.Plan and coordinate with Corporate Marketing on media buying.
.Track advertising maintained with the Media Groups / Agencies.
.Review the effectiveness of advertisement promos and take corrective actions.
.Set agency deliverables with respect to the brand's communication strategy.
.Responsible for all approvals on the brand and marketing in coordination with brand and management.
.Ensure utilize internal manpower to achieve quality output.
Market Research:
.Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing.
.Conduct market research to study the effectiveness of the media campaign and with respect to the money spent.
.Set goals and parameters for the Marketing Research, ensuring a meaningful output that can be utilized to develop plans and strategies.

Job Details

Employment Types:

Full time

Industry:

Retailing

Function:

Marketing & Communications

Roles:

Head – Corp Communications

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