Copywriter

Job Description

JOB DESCRIPTION

• Create free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.)
• Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers
• Grow our subscriber base by providing them regular, helpful content that's in-tune with their needs
• Collaborate with internal thought leaders, designers, product, sales, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
• Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day
• Build and manage the company's social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels
• Share content appropriate for specific networks to both spread our brand and our content and links
• Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don't yet know us
• Run social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channels
• Work alongside other marketers and content producers to help distribute content that educates and entertains our audience
• Drive consistent, relevant traffic and leads from our social network presence
• Explore new ways to engage and new social networks to reach our target buyers
• Report on the overall impact of your work and produce monthly KPI reports.

Job Details

Employment Types:

Full time

Industry:

Retailing

Function:

Public Relations , Customer Service / Call Centre / BPO , Product Management / Product Development / UX , Marketing Research & Analysis

Roles:

Other Customer Service / Call Center , UX Copywriter , Copywriter

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