Manager Web Activation

27 أغسطس، 2022

0 31 4 دقائق

Job Description

BE PART OF A REVOLUTIONARY CHANGE
At Philip Morris International, we've chosen to do something incredible. We're totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion adult smokers worldwide.
With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward.
Are you inquisitive, creative and results driven Are you motivated by the prospect of working for a company that is producing innovative products that will transform the way society thinks about tobacco products and support us with our ultimate vision of a smoke-free future – a goal of replacing cigarettes with less harmful alternatives Do you look for ways to grow in your job And do you want to build a great career If the answer is yes, we'd like to hear from you!
RISE TO THE CHALLENGE
The smoke-free revolution means we're rebuilding everything from the ground up, becoming more consumer focused, innovative, forward leaning and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and adult smokers interact with brands and each other through digital touchpoints. The digital marketing roles are responsible for creating experiences to drive awareness, consideration, activation and loyalty, as well as for orchestrating the services required to enable these experiences. This team is helping to establish our modern communications vision and own the execution of new projects, capabilities and programs.
Philip Morris Management Services Middle East Ltd. is looking for a qualified Manager Web Activation to join the Marketing team in the GCC Cluster, based in Dubai. As Manager Web Activation, you can collaborate and consult with local marketing and commercial teams, Digital Hub and global deployment teams. You will be the digital subject matter expert and analyze project requirements, specifications, facilitate testing and deployment of digital solutions, Specifically, you will:
. Identify key website metrics that will help in the delivery of business objectives and build the vital roadmap and formulate the optimization strategy that will help towards the achievement of said KPIs.
. Lead the Conversion Rate Optimization (CRO) and work closely with Ecommerce team on A/B testing for campaigns, web design, and SEO. Explore personalization strategies to improve web performance.
. Ensure that new creative & technical UX solutions can be leveraged to improve user experience and engagement
. Work closely with our key internal and external Web Operations partners, regional digital hubs and commercial leads in identifying new and existing opportunities and business processes that could be optimized and deployed
. Conduct user research and A/B testing to gain consumer insights and guide supporting digital experience functions, delivering always-on enhancements and optimizations on front-end customer facing engagements and advising the management of back-end technology configuration systems and settings.
. Identify and drive improvements in internal and external processes to make delivery of campaigns, content and promotions more effective and efficient.
QUALIFICATIONS:
. University degree in Business, (Digital) Marketing, Technology, or related field.
. 5+ years of experience in roles of marketing, digital or website
. Experience in project management and agile tools (Jira & Confluence).
. Solid understanding of digital media landscape.
. Experience in Website environments and CMS management, advanced understanding of Google Analytics, Data studio and Power BI
. Well versed in digital marketing technologies, Search Engine Optimization (SEO) and on-site Marketing
. Solid grasp of web development fundamentals including html, CSS and JavaScript. Thorough understanding of web design and site structures
. Preferably to have experience and/or understanding working with Salesforce (Commerce Cloud, SFMC, Service Cloud), Adobe Experience and SAP Hybris.
. Solid knowledge of market culture, online customers behavior, online and data trends.
. Strong analytical skills, problem solving capabilities, data-driven and critical thinking, ability to translate sophisticated data into relevant insights and arrive to high quality decisions.
. Exceptional collaboration and communication skills and experience working in lean, agile, test & learn environments, where continuous improvement is the norm.
. Stakeholder management experience, leading teams and external business partners.
. Fast learner, curious and outward looking.
FIND A NEW PATH
Our company offers you a new perspective. Here, you will never stop exploring and discovering. We take on-the-job learning to another level, giving you every opportunity to develop your career and reach your full potential. This position will advance your experience with innovative technologies, services, and processes. Backed by a competitive salary and compensation package, you will work in a professional setting with team members from all over the world.
JOIN A GLOBAL MARKET LEADER
PMI is the world's leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including the number one global cigarette brand (Marlboro), and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products (RRPs). RRPs is the term PMI uses to refer to products with the potential to reduce individual risk and population harm in comparison to smoking cigarettes. Through multidisciplinary capabilities in product development, state-of-the-art facilities, and industry-leading scientific substantiation, PMI aims to provide an RRP portfolio that meets a broad spectrum of adult smoker preferences and rigorous regulatory requirements. For more information, see www.pmi.com and www.pmiscience.com.
Want to discover your potential Come join our team!