Assistant Manager-Visual Merchandising

Job Description

Asst Manager -Visual Merchandising
POSITION OBJECTIVE:
The job holder will be responsible for maximizing market share of the concept through development and implementation of effective Visual Merchandising standards and methods, in line with Company objectives. The job holder will also be responsible for managing the development and implementation of effective visual merchandising and creative displays standards to create a world class visually stunning brand proposition and in store retail environment.
Key Responsibilities
1.Business Growth
. Plan the VM budget for territory in discussion with Concept Manager, Deputy General Manager – Retail & Deputy General Manager – Finance
. Manage development of creative and innovative Visual Merchandising solutions for the territory to maximize market share
. Plan and manage visual merchandising tasks to minimize expenditure and maximize productivity within the allocated budget
. Maximize market share using visual merchandising skill and business awareness
. To bring international standards to Lifestyle stores with respect to windows, POS material etc
2.Visual Merchandising Plan and Design
. Manage and utilize VM budget in creative and cost effective way.
. Manage, conceptualize and ensure implementation of the Brand Visual Strategy
. Co-ordinate with Buyers, Marketing, Store Operations, Projects in determining specific visual merchandising needs for conceptualization and design of Visual Merchandising solutions such as fixtures, image photos and point of sale materials etc
. Plan and develop the Visual Merchandising calendar for the territory
. Ensure development and implementation of effective Visual Merchandising standards and methods
. Supervise development of creative and innovative Visual Merchandising seasonal concept solutions
. Coordinate with Brand Mangement team to maintain a detailed knowledge of the concept merchandise
. Manage construction and documentation of instore creatives and window guidelines
. Plan and develop concept Decor and windows
. Plan and ensure development of New Season and Brand update store set ups
. Conducts market research/audit/monitor competitors and understand the latest trends
. Assess and recommend action to Visual Merchandising team regarding brand presentation issues, promotions and events, and training issues related to visual merchandising standards
. Ensure development and training of In-store Visual Merchandisers, on merchandising standards, space planning and store layout and other visual merchandising techniques.
3.In Store Visual Merchandising Execution
. Supervise accurate execution of in store visual merchandising display and standards
. Supervise implementation of new season setup and brand update in stores
. Coordinate with the marketing team and Concept VM manager in delivering a consistent brand image in all areas
. Co-ordinate with Concept VM manager in guiding stores on visual merchandising implementation based on store formats – large , small and medium, individual brands per departments
. Review collated feedback through customer feedback and mystery shopping on seasonal Visual merchandising strategy
4.People Management
. Manage and support team recruitment
. Monitor team development and facilitate complaint resolution
. Set responsibility areas for direct reports and conduct performance appraisal
. Oversee staff deployment and drive motivation levels of the direct reportees
. Review and build the team structure at all territories and continuously evolve with the business needs
Employee Signatures

Job Details

Employment Types:

Full time

Industry:

Retailing

Function:

Merchandising & Planning / Category Management

Roles:

Visual Merchandising

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