PPC manager

PPC manager

Responsibilities:

· Continually optimize PPC campaigns to make the most of the ad budget.

· Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance.

· Provide ongoing actionable insights into campaign performance to the team utilizing google data studio.

· Stay on top of the latest trends in PPC advertising.

· Be accountable for meeting ROAS targets and develop insights/tactics that will increase revenues month-over-month and YoY

· Maintain and monitor keyword lists, bids, daily and monthly budget caps, impression shares, quality scores and other important account metrics

· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search based on our growth strategy

· collaborate with our Washington D.C. based team during eastern standard time zone business hours with daily campaign and performance updates

Skills

Qualifications:

· minimum bachelor's degree

· 3+ years of business to consumer PPC experience

· Expert knowledge of Google analytics, adWords, Admanager and tag manager.

· google adwords certified

· google analytics experience

· experience with A/B split testing

· digital marketing experience

· Advanced proficiency in managing paid search campaigns from implementation through execution, with a proven track record of driving reduced CPAs and increasing ROAS.

· Experienced in delivering improvements in cost per acquisition across digital channels and campaigns

· Data-driven mindset focused on optimizing day-to-day performance.

· American Passport or Green Card would be a plus

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