Multi Property Social Media Executive
Job Description
Job Description :
Job Number 21129603 Job Category Sales & Marketing Location Marriott Marquis City Center Doha Hotel, Omar Al Mukhtar Street, Area 61, Al Dafna, Street #850, Doha, Qatar, Qatar VIEW ON MAP Schedule Full-Time Located Remotely N Relocation N Position Type Non-Management JOB SUMMARY Responsible for managing the day-to-day activities for social media channels such as Facebook, Instagram, Twitter, Tripadvisor, Snapchat, etc, while helping to pull-through overarching strategy and implementing tactics within those aforementioned social media channels. Work with Hotel/s Operations to understand key satisfaction drivers, help address negative experience reviews and contribute to solutions that will enhance the hotel's reputation in social media channels of the hotels in the cluster. Manage active and engaged communities around a defined topic or topics by creating and executing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility, customer satisfaction, engagement and advocacy. The goal is to establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling way for participants as well as provide measurement of the impact to the hotel's overall business. CANDIDATE PROFILE Education and Experience 2-year degree from an accredited university in public relations, communications, marketing, journalism or a related professional area 2 years experience in Marketing Communications and Social Media. Videography, animation, experience with basic graphic design and photo editing knowledge Arabic knowledge is an advantage CORE WORK ACTIVITIES Managing Social Media .Controls day-to-day activities of select social media channels manage and update all social presences of the hotel, restaurants and Spa. .Monitors overall social media listening creates alerts through guestVoice, and other social tools (Google, Facebook, HootSuite,). .Manages active and engaged communities around a defined topics performs social media canvasing and lead generation. .Meets with Dept. heads for appropriate messaging needs/ responses to Guest Reviews (TripAdvisor, OTAs). .Monitors community feedback in real-time, drives daily engagement with public interaction for the hotel's official social presences (FB, Instagram, Twitter, etc). .Create and maintain long-lead editorial content calendars (supporting the Brand's Social Playbook guidelines), for the hotel and applicable restaurants, Spa .Develops unique hotel and destination content (posts, photos, videos, infographics, etc) sources and leverages quality User Generated Content in social amplification efforts and ensure usage rights for all materials. .Verifies Brand positioning and voice is fully adhered and activated at the property level. .Maintain current knowledge of all Marriott Social Media Policies and Procedures to ensure compliance. .Produces written communication with internal and external customers requiring a high level of professionalism and attention to detail. .Meet deadlines and multi-tasks effectively from managing social media agencies, photo shoots Building and Maintaining Relationships .Identifies local social influencers (bloggers, columnists, etc) and submits hotel content for consideration. .Create and implement contest, sweepstakes, and other user engagement tactics. .Partner with Hotel Dept. heads, Marketing and eCommerce Managers to proactively review, define and align social marketing pull-thru for next 60-90 days. .Supervise and coach associates who have been nominated as social media champions for their departments. Developing Social Media Strategy .Establishes long-range objectives for hotel's online presence and specifies the strategies and actions necessary to achieve them. .Incorporates Social Strategy into the property marketing plans in support of the hotel's sales strategy. .Ensure corporate, cluster and/or regional marketing programs are pulled through at the property level. .Proactively coordinates social amplification efforts submitting content to Corporate and Regional pages when applicable (with local CVBs, local partnerships, promotional opportunities, etc). .Manages and coordinates paid social media marketing campaigns, and partners with external agencies to execute media campaigns. .Monitors industry trends, tools and applications to stay current. .Monitors competition and reports back to Head of Department Produce and distribute weekly and monthly analytics report, share key drivers of positive or negative trends, and track progress on KPIs. Marriott International portfolio of brands includes both JW Marriott and Marriott Hotels. Marriott Hotels, Marriott International's flagship brand with more than 500 global locations, is advancing the art of hosting so that our guests can travel brilliantly. As a host with Marriott Hotels, you will help keep this promise by delivering premium choices, sophisticated style, and well-crafted details. With your skills and imagination, together we will innovate and reinvent the future of travel. JW Marriott is part of Marriott International's luxury portfolio and consists of more than 80 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. It's as simple as that. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy a true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can really pursue your passions in a luxury environment. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment.
Job Details
Employment Types:
Full time
Industry:
Hotels / Hospitality / Restaurant
Function:
Marketing & Communications
Roles:
Marketing Manager
Skills:
Multi-Property Social Media Executive
