Brand Coordinator – R&B

13 أغسطس، 2022

0 51 دقيقة واحدة

Job Description

JOB DESCRIPTION
POSITION OBJECTIVE – The position is responsible for overall brand development and implementation for maximized sales and profit.
– Strategize for brand penetration and positioning within the region to create brand image in the market.
Key Responsibilities:
Marketing:
– To interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs.
– To take care of executions of all brand promotional activities under the supervision of Apparel's Marketing Team and respective brand managers.
– The above activities will include ATL (above the line) activities and BTL (below the line) activities.
– To liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers.
– To work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands.
– To work on pitch documents along-with the respective brand managers .
– Ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived.
– Visit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows.
– Interface and help the brand managers and the ecommerce team for online trade.
– Continuously look at attractive opportunities for marketing / promoting respective brands.
– To maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise.
– To assist respective brand managers or internal marketing team on logistics side during events and promotion.
– To share all information related to the business with respective line managers when required.
– To work and plan annual marketing budgets along-with respective brand managers.
– Work with the store and respective brand managers for photo shoots.
– Responsible for in store media i.e. music and videos.