Account Manager

11 أغسطس، 2022

0 7 2 دقائق

Job Description

Overview
WHAT WE'RE LOOKING FOR:
We are looking for a new Account Manager to work on one big account or a portfolio of smaller ones.
As an expert in your field, we expect to make the most of your specific discipline& skill set in addition to your experience in driving client growth. Responsibilities
PRIMARY FUNCTION:

To be responsible for the smooth running of an account and the production of its advertising
To build strong relationships and foster good team spirit with both clients and members of the agency team
To play a pivotal role in the development of advertising and creative strategies
To show leadership and drive-in thinking of innovative solutions to business/strategic problems and in merchandising the Agency's services (particularly Brand Stewardship)

KEY RESPONSIBILITIES / DELIVERABLES

To be ultimately responsible for ensuring work is produced on time and within budget
To assist other departments with forward planning on future projects
To have a thorough working knowledge of all agency systems
To have a thorough understanding of the client's business and the major factor/s trends shaping their market(s)
To be the client's port of call for all administrative issues
To be the agency team's first port of call for all questions relating to client issues
To build relationships with clients based upon trust/mutual understanding
To foresee any client issues/questions or internal resourcing issues before they arise.
To be the creative teams main day to day contact, providing direction on creative briefs and generating enthusiasm/trust from the team with which they work
To oversee the production of all campaigns produced
Should master a range of presentation techniques and considers the most appropriate and inspiring way to sell each piece of work
Should keep abreast of the latest and best creative work across the industry
To Manage the agency's billing system, helping the account executive to overcome any problems that may arise
To help to improve profitability by thinking of ways to cut down on costs incurred running accounts
To overcome any difficulties in getting creative work out on time
Should have a solid knowledge of all TV/Print production issues such that, if necessary, cost saving solutions can be proposed
To ensure that creative team/traffic manager/production manager/media are all on the same wavelength throughout a project and are aware of each other's deadlines
Should have a deep understanding of consumer motivations/behaviour patterns in the marketplace
To help the Account Director and Planner to develop a rigorous and insightful advertising strategy
Should have the ability to contribute to well thought out, single-minded, inspiring creative briefs. This is a joint responsibility with the Account Planner and Account Director
To delegate effectively and appropriately to their reports/other departments/ their Account Director
Regular client contact – call before called
Successful relationships with Client middle management
Creation and Management of project timelines
Writing simple briefs on communication projects
Assisting Account Director in briefing creative
Managing Internal Creative presentation sessions
Estimate generation & Invoice management
Profitability improvement through estimate and invoice management
Monthly brand updates for Sr. Management
Generating and presenting category environment reviews
Demonstration of clear TTL communications knowledge through cross channel recommendations

Qualifications
PROFESSIONAL & TECHNICAL SKILLS REQUIRED FOR THIS POSITION

Provides a clear direction for the team in support of business objectives
Gives effective feedback and coaches individuals to develop their own knowledge, skills and behaviour
Conduct regular performance and development reviews

Understand the dynamics of the market and the brand within the market
Builds knowledge of brands, synthesising and interpreting information to facilitate strong strategic thinking
Ensure that all brand activity is on agreed brand strategy
Work to ensure client and agency share same expectations across all projects
Represents individual or team point of view in convincing and compelling manner