Internship – Digital Campaigns, Partnerships Division, HQ Rome, Italy

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status, physical or mental disability.

Internship – Digital Campaigns

Individual Giving Team, Private Partnerships and Fundraising Division (PPF)

WFP HQ Rome, Italy

The Private Partnerships & Fundraising Division (PPF) is responsible for mobilizing resources from the private sector. PPF has developed an ambitious five-year strategy and our ambition is based on need. The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies, and working with communities to improve nutrition and build resilience. Every day 5,600 WFP-chartered trucks are on the road; 100 planes are in the air and 30 ships are at sea.

Work as hard as we might, through drought and floods, conflict and peace, disasters natural or man-made, the needs are immense and growing. 811 million people in the world do not have enough food to eat. To get to a world with Zero Hunger faster, WFP has significantly increased resources in recent years from donor governments. We are now investing in and grow private sector fundraising to reach more people. WFP’s private sector strategy (2020 – 2025) proposes to dramatically increase income from individuals to help reach more people and get to Zero Hunger faster, using digital engagement tools to reach audiences across the globe in a flexible and cost-effective way.

Traditional individual fundraising in our sector was primarily conducted through offline channels and implemented through national fundraising operations. The individual fundraising market now looks vastly different, with many potential donors having a digital presence and comfort with transacting online. WFP has a unique opportunity to define its approach amid this digital change, and leapfrog peers through its creation of a digital-led fundraising strategy that engages people worldwide from one centralized team. Our digital focus elevates the importance of an agile approach to delivering opportunities to engage.

Brief description of Individual Fundraising

In the first year of the new growth strategy the IG team recruited 200k new supporters (both regular monthly givers and single givers), from over 190 countries primarily through digital advertising (Facebook and Search). Annual income has grown from $3m in FY19 to $24m in FY21 with growth ambitions going far beyond this.

Our focus is a digital-first strategy, working through a centralized global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi-channel loyalty programme that delivers a best-in-class donor experience.

This is an internship role within the Global Supporter Acquisition Team. It serves as a support for the team’s Arabic & German Campaign Manager via the coordination and technical execution of global digital fundraising campaigns across the 2 languages.

General Information

• Title of Post: Internship – Digital Campaigns Intern
• Supervisor: Campaign Manager
• Unit: Individual Giving, PPF
• Country: Italy
• Duty Station: Rome, Italy OR remote
• Duration of internship: Six months
• Expected Start Date: January 2023

Duties and responsibilities

Under the direct supervision of the Campaign Manager, the candidate will perform the following duties:

Setup of all donation pages in iRaiser and GoDonate, including the accurate setup of any associated redirects and URL tagging

• Execute acquisition campaign setups across platforms for Arabic and German speaking markets
• Execute the setup of campaigns in Facebook Ad Manager, ensuring that all creative reflects final clearance documents and is accurately named to ensure the quality of metadata
• Build search campaign landing pages in Drupal, connecting them to the appropriate donation pages and Salesforce campaign codes to ensure accurate fund allocations
• Proof and test all elements of each campaign set up to ensure flawless execution
• Work with campaign coordinators to ensure all markets are aligned across collaboration tools (Asana, SharePoint, GoDonate…)
• Assist in drafting creative reviews (copy, audiences, content type…)
• Assist in drafting performance reports by market
• Perform daily data quality checks as needed
• Analyzing results and coming up with suggestions based on previous performance
• Perform frequent troubleshooting for search keywords
• Support in creating ad-specific performance review reports as needed

Support seasonal campaign development and execution

• Help prepare content for seasonal campaigns such as Ramadan
• Benchmarking campaigns from partner agencies and sharing ideas with the team
• Support in liaising with the celebrity agencies in preparation for the campaigns
• Reviewing reports from previous campaigns to summarize learnings
• Support with any proofreading and/or translation when possible

Qualifications and experience

• Currently enrolled with at least two years undergraduate studies completed, or recently graduated (within the past six months) in the field of international relations, business, marketing, or related areas of study;
• University course attendance in the past 12 months;
• Excellent command of English; Working knowledge of a second UN language would be an asset;
• Proficiency in MS Office (Word, Excel, Power Point, Outlook)

Required soft skills/WFP Competencies:

• Excellent organisation and administration skills
• Data literate, with strong analytical skills
• Exceptional attention to detail
• People-oriented: a collaborative and supportive team player
• Able to thrive in a remote working environment
• Flexible and adaptable to change
• Available to work out of hours when required

Working Languages

Working knowledge of English AND German and/or Arabic (proficiency/level C) are required.

Supervision (Level/Methods of Supervision)

Under the direct supervision of the Campaign Manager, the incumbent will be provided with close mentoring, guidance and technical supervision. Performance planning and reviews as well as learning and development discussions will be elemental part of the supervision. Digital Fundraising Consultant will be the second-level supervisor. With the support of a comprehensive induction package and assignment of a buddy/mentor, the intern will rapidly become a productive member of the team.

Training components

Throughout their assignment WFP interns have access to an industry leading learning platform, weLearn. Depending on opportunities and availability of funds, he/she may participate in WFP workshops or seminars, as appropriate.

Learning Elements

At the end of the assignment, the Intern should have achieved the following:

• Campaign clearance and launch processes running smoothly.
• Campaign setups executed flawlessly.
• Effective support provided on content, celebrity fundraising, and any other tasks required to assist the acquisition team.

Other relevant information

VA Reference no: 178293

Closing Date: 27 November 2022

Please note that the deadline is at 11:59 pm Rome time (GMT + 1)

Terms and Conditions:

• Interns receive a monthly stipend from WFP up to the maximum amount of US$1000 per month depending on the duty station of assignment.
• WFP is not responsible for living expenses, arrangements for accommodation, necessary visas and related costs.
• WFP will reimburse travel ticket for candidates who are nationals of developing countries and are pursuing their studies in their home country.
• WFP will recognize candidates’ educational credentials from recognised institutions that have been certified by competent international or national authorities such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) or Ministries of Education.
• Candidates who bear any of the following relations to WFP staff members are not eligible to apply: sons, daughters, brothers or sisters.

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Different expectations of behaviour are defined depending on your grade and role/responsibilities within WFP.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications.  WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks. No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

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