Public Relations and Marketing Specialist

Job Description

Job Description :
Company
Our client is a therapy center that provides treatment programs for children with autism, ADHD, speech impairments and more disorders.
They are currently looking for a Public Relations and Marketing Specialist to be based in Bahrain.
Duties & Responsibilities:

• Implement and develop marketing strategy and campaigns identify opportunities, trends and features to help grow new leads and expand company reach across the Middle East.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Responsible for developing and implementing integrated marketing communications strategies to meet the Center's objectives
• Manage the overall brand (including all digital channels) and reputation amongst all internal and external stakeholders
• Developing a structured approach to marketing the Center's unique offer to grow client numbers in line with the Center's strategic plan
• Working closely with the Operations and Administration team to support their activities and to proactively align strategies and activities
• Social Media management: Develop, implement and manage social media strategy and content creation.
• Manage the digital marketing strategy and web presence.
• Plan, develop and create a range of internal and external promotional materials to support the marketing and communications plan
• Maintain and build the brand identity and ensure all stakeholders experience one holistic brand and consistent messages across all channels.
• Develop and lead a positive public relations campaign around the key brand and enrolment drivers – including liaising with local press
• Work with the Enrolment team to develop and lead the execution of enrolment activities.
• Manage Marketing budget, analyse KPIs of marketing investments and performance, and report back to Management

Qualification & Requirements:

• Bachelor's Degree holder in Marketing/ Business Administration with 3-5 years of relevant managerial experience.
• Arabic and English language proficiency needed
• Experience in Adobe Photoshop and Illustrator (preferred)
• Media liaison experience a plus
• Sound understanding of marketing principles, strategies and concepts.
• Specific social media and digital content management experience
• Sound understanding of digital marketing strategies and platforms
• Experience in developing, maintaining and delivering established marketing strategies to meet Center's objectives.
• Strong analytical and project management skills.
• Maintaining internal and external professional relationships to manage and promote core Center's values.
• Strong understanding of market dynamics and requirements.
• Proven track record for taking initiatives and contributing towards the implementation of new marketing strategies.
• Confident, presentable, articulate and dynamic personality.
• Strong communication, administration and organizational skills with an attention to detail.
• Effective time management skills.
• Behavioural skills – self-motivated, adaptable, flexible, systematic, innovative and strong team spirit.
• Must be an Arabic speaker

Job Details

Employment Types:

Full time

Industry:

Recruitment / Staffing / RPO

Function:

Marketing & Communications , Public Relations , Marketing Research & Analysis

Roles:

Marketing Manager , Public Relations (PR) & Media Relations Management , Public Relations (PR) & Media Relations Management

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