PR & Comms Executive

17 يوليو، 2022

0 30 دقيقة واحدة

Job Description

Job Description :
The client is looking to hire a PR & Communications Executive for their team at Riyadh.
Job Description :
-Events: overseeing the concepts, ideas and organization of in-store and external events, often with third parties, to increase customer loyalty and press coverage.
-Influencer and media relations:Maintains great relationships with influencers and media to ensure maximum exposure of the brand
Job Responsibilities :
-Maintains a comprehensive customer data basewhich is updated on regular basis. The data base will include:
-Press updates for womens wear, menswear, kids wear, accessories, beauty and freelancer / third parties to ensure that information and press releases are always sent to the relevant journalists.
-The database also forms the basis for guest lists for events.
-Press releases may be sent out on ad-hoc basis throughout the season, as well as at the start of every season, announcing new arrivals and announcing the sale.
-Occasionally client will hold a positioning event topublicize the store as a wholeand add the cool factor to the brand, circulating party pictures which focus on guests, normally consisting of hot celebrities, models and the city's hip crowd.
Key Responsibilities :
-Maintains an updated list of contactsfor all freelancers, press houses, influencers and HN customers.
-Develops loyalty schemesto sustain loyal customers and promote data base, this pertains mainly to Loyalty Card Holders.
-Establishes relationshipswith key media houses/influencers and invites them to client events in store to raise brand awareness and press coverage.
-Organizes private partiesexclusive to HN customers, media, influencers & designers:
Launch new designers in store with guests in attendance .
-An opening of a new department, an exciting new and exclusive brand, or to celebrate the re-launch of a floor with approximately 100-300 members of the press/guests attending.
-Events can take the form of press breakfasts, dinners or cocktail parties.
-Coordinates internally with relevant departments toorganizes hamper bags and coupons.
-Provide feedback report post eventto evaluate its efficiency amongst all guests
-Work with third party PR companies where needed to ensure maximum exposure of the brand
-Work with HN brands to look for opportunities to maximize PR exposure where needed (gifting opportunities, loaning and etc)